1
Founder who reads
every email
every email
3
Kids running through
the Lumi office
the Lumi office
167
Hours your therapist
isn't there in a week
isn't there in a week
0
Streaks, shame or
guilt trip loops
guilt trip loops
The world inside an ADHD mind is loud, and Lumi is the quiet companion that sits with you in the middle of it. The story is of how Lumi got here, and the people who made it impossible not to build.
A late-night scroll through a dad Facebook community turned into a domain name purchase the next morning. This is how Lumi got here.
It was somewhere around eleven at night when I was scrolling through a dad community on Facebook — one of those rare corners of the internet where guys actually talk about what running a household and a business at the same time really feels like — and I came across a post from a dad I'd never met describing what it was like to live with ADHD while raising kids and running his own company. He wasn't asking for sympathy or advice. He was just describing his day, plainly and without dressing it up, and I ended up reading the whole thing three times before I realized I'd been holding my breath the entire way through.
The reason it landed so hard is that I already knew the shape of what he was describing, even if I couldn't claim it as my own. I've never been diagnosed with ADHD, and I genuinely don't know whether the constant bouncing in my own head is something neurological or just the predictable byproduct of running a company while raising three kids and trying to actually be present for the wife I love — probably some of both, honestly — but I recognized every pattern he was naming because I'd spent years watching the people closest to me live inside those exact same patterns and try to explain them to a world that mostly didn't want to listen.
I thought about my brother, who has more creative ideas in a single afternoon than most people generate in a year, and who has spent most of his life fighting tools that were never built with a brain like his in mind. I thought about a coworker I'd shared an office with for years, someone brilliant and warm and hardworking who would still end most weeks apologizing for things that weren't actually her fault — missed reminders, dropped threads, calendars that had quietly turned into guilt machines somewhere along the way. And on my hardest days, when I'm being honest, I thought about myself a little too.
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Six beliefs that shape every screen, every word, and every decision that goes into Lumi. Not a marketing list - a working compass.
You will never see a streak counter, a broken-chain notification, or a red X waiting for you when you open Lumi after a hard week, because guilt is almost always the thing that made you walk away from the last app in the first place.
There is nothing wrong with the way your brain is wired, but there is something deeply wrong with the tools that have been quietly demanding you behave like someone you're not. Lumi builds scaffolding around the brain that you already have,
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Most of the AI tools that you've tried forget who you are the moment that you leave the app. A real companion - like Lumi - remembers your context, notices the patterns you can't always see, and meets you exactly where you left off - and that difference is everything.
Therapy gives you one hour a week if you're lucky enough to have access to it at all, but the real work of living with an ADHD brain happens in the other 167 hours - and that's exactly where Lumi was built to live.
Sending the email you've been avoiding, taking the shower you've been postponing, starting the task that has felt impossible all afternoon - these are the rare and difficult moments when your brain chooses to move, and every single one deserves to be witnessed.
Most so-called ADHD-friendly apps are really just neurotypical apps wearing a softer color palette. Lumi was designed from the first line of code around the way the ADHD brain genuinely moves through a day - different by structure, not by decoration.
Not a VC-backed startup. Not a growth team. Just one founder who reads every email and builds every feature.
Before I was anything else I was a dad of three and a husband, and somewhere underneath all of that I'm also the founder of Craft + Code, a small digital agency I've spent the last several years quietly running out of love for the kind of small businesses and founders who deserve a website and a brand that actually feels like them instead of a template someone else outgrew. Lumi is the newest thing I've put my name on, and without question it's also the most personal thing I've ever tried to build.
I'm not a venture-backed startup with a growth team or a board waiting on a roadmap, and I'm not trying to become one. It's really just me, an AI co-pilot I work alongside every day, and a stubborn belief that the people I love deserve better tools than the ones the productivity industry has been quietly failing them with for the last twenty years.
What that means for you, in plain terms, is that I read every email that comes through and I respond to every message myself. When something in Lumi breaks, I'm the one fixing it, often that same night, and when you tell me Lumi got something wrong about you, I'm the one sitting down to rewrite it. There is no support ticket queue waiting in the background — there is just me, doing my honest best to build something that genuinely helps the people who choose to be here.
The things Lumi will always do for you, and the things Lumi will never do to you. These don't change.L
The waitlist opens the door early. You'll get a quiet email when Lumi is ready, and you'll be among the first people on earth to use a companion that was built for the way your brain actually works.
Join the waitlist